Step 5 – Zones
In this tab, you can set which websites and zones you wish to target with your campaign. By default, all sites and zones are targeted, but you can use the filters to target your campaign more specifically.
Manually Target or Block Zones while Bidder is enabled
At the top of the tab, you will see Automatic Optimization Mode Enabled if you have switched on the bidder in Step 4: Pricing & Limits. This helps automatically adjust the bids for ad zones according to how many conversions they get, and block those that don’t convert. This helps block under performing ad zones. Along with having the bidder enabled that will automatically optimize zones for you, you can also manually target or block zones that you wish.
Below are some use cases of how both automatic blocking by Bidder and manual target / block by you work hand in hand.
When Bidder is enabled and the Target Mode in campaign step 5 is BLOCK
- If you have un-blocked a zone, the bidder will block that zone if and when it matches the bidding algorithm rules.
When Bidder is enabled and the Target Mode in campaign step 5 is TARGET
- If you have targeted a zone, the bidder will un-target that zone if and when it matches the bidding algorithm rules.
- The Bidder has the upper hand over the targeting options that you have set in your campaign.
Filtering the list
At the top of the tab, you can use the filters to select which sites to display in the list.
- Traffic Type: In this drop-down, you can select from sites on the RON, Premium, or Members Area networks. Tick the Include Partner Networks checkbox to include partner network sites with the standard ones.
Note: If you are a user of an external Ad Server, the Include Partner Networks checkbox will not be available. There will be no Type column and there will be no Traffic Type drop-down.
Responsive Display Ads
For Native Ad campaigns there is a Responsive Display Ads checkbox on this step of campaign setup. Checking this box will extend the reach of your campaign to include banner zones that are enabled for Responsive Display Ads. Essentially using content from your Native campaign and then serving the ad to responsively display within the allocated banner zone. By default this checkbox is enabled.
Note – Only available for Ad Servers where Responsive Display Ads are enabled.
Targeting or blocking zones and sites
To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a list of zones will appear in the bottom half of the screen:
To Target or Block zones and sites, click on the drop-down arrow beside the target/block icon in the left column (this icon will change depending on whether you’ve selected Target or Block in the Target Mode drop-down).
Blocking zones and sites
If you select Block in the Target Mode drop-down, you can then choose to:
- Block this zone: Block only this zone.
- Block all zones for this site: Block all the zones on the site that this zone is on. The number of zones that this will block shows on the right.
Targeting zones and sites
Similarly, if you select Target in the Target Mode drop-down, you can then choose to:
- Target this zone: Target only this zone.
- Target all zones for this site: Target all the zones on the site that this zone is on. The number of zones that this will target shows on the right.
- Once you’ve targeted/blocked a single zone, when you click on the arrow again, you will be able to choose whether to reverse the targeting or blocking for it, or target/block all zones on that site.
In the Status column on the left side of the list, you will see whether each zone is Targeted or Blocked according to your settings. If the whole site is targeted/blocked, you will see Site Targeted/Site Blocked in this column.
With the feature of blocking sites on an account level, your campaigns will no longer receive any traffic from the sites that are blacklisted. You will see a warning icon highlighted in red next to the site column. On the hover of this icon, the following message is displayed: This site has been blacklisted on your account.
Targeting and blocking by Sub ID
- To view and compare the default or custom CPM price entered with the Top CPM price as per targeted options, you can click on the information icon under the column Top/Min CPM.
Targeting and blocking by Sub ID
You can also target or block Sub IDs for each zone. To do this, click on the number in the Sub IDs column:
Next, add the Sub IDs that you wish to target or block, separated by commas. Then use the switch on the top right of the Sub ID Targeting dialog box to choose whether to Target or Block them.
Click CLEAR to clear all the Sub IDs from the list.
- Only a valid numeric value is allowed to be input as a Sub ID. If you enter any unsupported format or exceed the limit of maximum Sub IDs per zone, you are shown a validation message to correct the action.
- When you deselect a zone from either target or block modes then you are presented with a pop-up that reads as Deselecting this zone will remove any Sub ID targeting or blocking.
Bulk selecting zones
To add a large number of zones at the same time, click on BULK SELECT ZONES, and add your list of comma-separated Zone IDs.
You can use the Impressions drop-down filter to the top right of the list to filter the list according to the targeting that you set in Step 3: Targeting: Choose Targeted Impressions to filter by statistics based on targeting options in step 3, or Global Impressions to filter by statistics globally.
Creating the campaign
On the right side of the screen in the Campaign Summary section, you will see a summary of the campaign targeting settings. Review this information together with the estimated traffic volume. When you are satisfied, click Create to create the campaign.
Once you have created your campaign, it should start receiving traffic quite quickly. If your campaign is not getting as much traffic as you would like, there are several possible causes.
- Check your account balance: Campaigns are stopped if there are insufficient funds.
- Check the bid price: A campaign with a low bid could have been out-bid, and so is receiving little or no traffic.
- High-quality countries and popular adspots: Campaigns targeting high-quality countries and/or popular adspots must have very competitive bids in order to receive traffic. The prices will change frequently as we operate in real-time.
- Check Banner/Adspot: If the banner size is incorrect, the campaign won’t run. You should always use an image banner size that matches the format you chose in the first step of creating a campaign. Requirements for the different types of ads can be found here.
- Sold out: If a spot or country is already sold out, then no traffic will be available. This might happen if the spot or country is under an exclusive deal.
- Popular adspots: Spots that are used very often by Publishers, are therefore heavily targeted by Advertisers. This competition can make it difficult to get these spots if your bid is not competitive. Examples would be Banner 300×250, Banner 728×90, and Popunders.
Campaign targeting problems
You should also check the campaign targeting that you have set in the Targeting tab:
- How many impressions are available based on your campaign settings?
- Have you chosen incompatible options e.g. targeting the Android operating system but only selecting iPhone in the Device Settings?
- Is the bid price/budget too low or excessively high for the traffic you are targeting?
- If a campaign is incorrectly using domain targeting, i.e. chosing a Premium site in Step 5: Zones of the Campaign setup but excluding it in Step 3: Targeting will prevent the campaign from running.
- Specific system settings: The campaign’s domain/ID Zone targeting settings have been capped: Any campaign blocking or targeting more than 1000 URLs or 2500 ID zones will be automatically deactivated.